Rokeach, Milton. Beliefs attitudes and values : a theory of organization and change / by Milton Rokeach. - San Francisco : Jossey Bass Pub., 1968. - xvi, 214 p. : ill. ; 24 cm. - The Jossey-Bass behavioral science series. . Includes index and bibliography : p. 199-207. ISBN: 087589013-X Subjects--Topical Terms: Belief and doubt.Attitude (Psychology).Values.