Churchill, Gilbert A. <br/><br/>
Marketing :  creating value for customers / 
Gilbert A. Churchill, J. Paul Peter 
 - 2nd ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1998 
 - xxiv, 630 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256228779  RM346.06 
<br/><br/><label>LCCN: </label>97-013807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing