TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130830445
PY  - 1999///
CY  - Upper Saddle River, N. J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Methodology
N1  - Second copy accompanied by one CD, entitled'  Marketing research : an applied orientation, SPSS' bearing the same call number and available at Bahagian Koleksi Media; includes bibliographical references and index
ER  -