Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresk K. Malhotra 
 - 3rd. ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1999 
 - 1 v. (various pagings) :  ill. ;  26 cm. 
<br/><br/> Second copy accompanied by one CD, entitled'  Marketing research : an applied orientation, SPSS' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130830445  RM305.52 
<br/><br/><label>LCCN: </label>98-038880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology