Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens 
 - 2nd ed. 
 - Upper Saddle River, N. J. :  Prentice-Hall,  1999 
 - 800 p. :  ill. ;  25 cm. 
<br/><br/>includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130807958  RM343.72 
<br/><br/><label>LCCN: </label>98-025191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourist trade--Marketing