TY  - BOOK
AU  - Mowen,John C.
AU  - Minor,Michael
TI  - Consumer behavior
SN  - 0137371152
PY  - 1998///
CY  - Upper Saddle River, N. J.
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and index
ER  -