Mowen, John C. <br/><br/>
Consumer behavior / 
John C. Mowen, Michael Minor 
 - 5th ed. 
 - Upper Saddle River, N. J. :  Prentice Hall,  1998 
 - 696 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137371152  RM329.64 
<br/><br/><label>LCCN: </label>97-003101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers--United States