Reichert, Gene. <br/><br/>
Advertising / 
by Gene Reichert. 
 - New York :  Alexander Hamilton Institute,  1973. 
 - xvii, 365 p. ;  21 cm. 
 - Modern business : a series of texts prepared as part of the modern business program. .
 - Modern business : a series of texts prepared as part of the modern business program. .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.