TY  - BOOK
AU  - Nukhet Vardar
TI  - Global advertising: Rhyme or reason ? 
SN  - 1853961434 (hardcover)
CY  - London
PB  - Paul Chapman Publishing Ltd.
KW  - Advertising
KW  - Export marketing
KW  - Advertising agencies
KW  - Management
KW  - Communication, International
N1  - Includes bibliographical references and index
ER  -