Nukhet Vardar. <br/><br/>
Global advertising :  Rhyme or reason ? / 
Vardar, Nukhet. 
 - London  Paul Chapman Publishing Ltd. 
 - xiii. ; 142 p :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1853961434 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Export marketing.<br/>Advertising agencies--Management.<br/>Communication, International.