TY  - BOOK
AU  - Sisors,Jack Z.
AU  - Surmanek,Jim
TI  - Advertising media planning
SN  - 0872510573
PY  - 1982///
CY  - Licolnwood Illnois
PB  - NTC Business Book
KW  - Advertising media planning
N1  - Includes bibliographies and index
ER  -