Sisors, Jack Z. <br/><br/>
Advertising media planning / 
Jack Z. Sissors, Jim Surmanek. 
 - 2nd ed. 
 - Licolnwood Illnois :  NTC Business Book,  1982 
 - 445 p. :  ill.  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0872510573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.