Kaatz, Ronald B. <br/><br/>
Cable advertiser's handbook / 
Ronald B. Kaatz 
 - 2nd ed. 
 - Lincoinwood :  Crain Books,  1985. 
 - 262 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0844231312 9780844231310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cable television advertising--United States.<br/>Cable television--United States.