Skinner, Steven J. <br/><br/>
Marketing / 
Steven J. Skinner. 
 - Boston :  Houghton Mifflin Company,  1990. 
 - 118 p. :  ill. colour ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0395472083 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.