TY  - BOOK
AU  - Prahalad,C.K.
ED  - Doz, Yves L.
TI  - The multinational mission: balancing local demands and global vision , 
SN  - 0029250501
PY  - 1987///
CY  - New York
PB  - the Free Press
KW  - Internationa business enterprises
KW  - Management
ER  -