Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
Gilbert A. Churchill, Jr. 
 - 7th ed. 
 - Fort Worth :  Dryden Press,  1999. 
 - xxxviii, 1017 p. :  ill. ;  26 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030238161  RM293.26 
<br/><br/><label>LCCN: </label>98-071246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.