Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund. 
 - Fort Worth, TX :  Dryden Press,  1999. 
 - xxii, 422 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030243564  RM307.53 
<br/><br/><label>LCCN: </label>98-071173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.