TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larreche,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation 
SN  - 0071154299 (pbk.)
PY  - 1998///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -