Boyd, Harper W. <br/><br/>
Marketing management :  a strategic approach with a global orientation / 
Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche. 
 - 3rd ed. 
 - Boston, Mass :  Irwin/McGraw-Hill,  1998. 
 - xxii, 547 p. :  ill. ;  26 cm. 
 - The Irwin/McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0071154299 (pbk.)  RM180.00 
<br/><br/><label>LCCN: </label>97-022528 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.