Seitel, Fraser P. The practice of public relations / Fraser P. Seitel. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, 1998. - xix, 556 p. : ill. ; 26 cm. ISBN: 013613811X (hbk.) LCCN: 97-029845 Subjects--Topical Terms: Public relations--United States.