TY  - BOOK
AU  - Aaker,David A.
TI  - Managing brand equity: capitalizing on the value of a brand name 
SN  - 0029001013
PY  - 1991///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Valuation
KW  - United States
KW  - Management
KW  - Intangible property
N1  - Includes bibliographical references (p. 277-287) and index
ER  -