Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David A. Aaker. 
 - New York :  Free Press,  1991. 
 - xiii, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 277-287) and index. 
<br/><br/><label>ISBN: </label>0029001013  RM301.50 
<br/><br/><label>LCCN: </label>91-010380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Valuation--Management--United States<br/>Intangible property--Valuation--Management--United States