TY  - BOOK
AU  - Aaker,David A.
TI  - Building strong brands
SN  - 002900151X
PY  - 1996///
CY  - New York
PB  - Free Press
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Intangible property
N1  - Includes bibliographical references (p. 359-380) and index
ER  -