Aaker, David A. <br/><br/>
Building strong brands / 
David A. Aaker. 
 - New York :  Free Press,  1996. 
 - ix, 380 p. :  ill.;  25 cm. 
<br/><br/>Includes bibliographical references (p. 359-380) and index. 
<br/><br/><label>ISBN: </label>002900151X  RM241.20 
<br/><br/><label>LCCN: </label>95-009238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Intangible property--Valuation--Management.