Delivering quality service : balancing customer perceptions and expectations /
Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry.
- New York : Free Press, 1990.
- xii, 226 p. : ill. ; 25 cm.
Includes bibliographical references [p. 207-218].
0029357012 RM281.40
89-023592
Customer services. Service industries--Quality control--Mathematical models.