Zeithaml, Valarie A.

Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. - New York : Free Press, 1990. - xii, 226 p. : ill. ; 25 cm.

Includes bibliographical references [p. 207-218].

0029357012 RM281.40

89-023592


Customer services.
Service industries--Quality control--Mathematical models.