TY  - BOOK
AU  - Sheth,Jagdish N.
TI  - Winning back your market: the inside stories of the companies that did it
SN  - 0471809047
PY  - 1985///
CY  - New York
PB  - John Wiley & Sons
KW  - Product management
KW  - Marketing
KW  - Management
ER  -