Sheth, Jagdish N. <br/><br/>
Winning back your market  the inside stories of the companies that did it 
Jagdish N. Sheth 
 - New York  John Wiley & Sons  1985 
 - 228p. 23cm. 
<br/><br/><label>ISBN: </label>0471809047 
<br/><br/><label>LCCN: </label>84-13019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing--Management