TY  - BOOK
AU  - Winkler,John
TI  - Winkler on marketing planning
SN  - 0304290777
PY  - 1972///
CY  - Associated Business Programmes Ltd.; Distributed by Cassell : London
KW  - Marketing
KW  - Planning
N1  - Includes index; Bibliography: p. 279-281
ER  -