Winkler, John <br/><br/>
Winkler on marketing planning 
John Winkler 
 - Associated Business Programmes Ltd.; Distributed by Cassell : London  1972 
 - xii, 291 p. : illus. ; 25 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 279-281. 
<br/><br/><label>ISBN: </label>0304290777 
<br/><br/><label>LCCN: </label>73-176193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Planning