Cheskin, Louis, 1907- <br/><br/>
Why people buy  motivation research and its successful application 
by Louis Cheskin 
 - New York  Liveright  1959 
 - 348 p. : ill. ; 23 cm. 
<br/><br/><label>LCCN: </label>59-9238 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing