Which ad pulled best? 
edited by Philip Ward Burton 
 - 6th ed 
 - Lincolnwood, Ill.  NTC Business Books  1991 
 - 136 p. : ill. ; 28 cm. 
<br/><br/><label>ISBN: </label>0844232920 
<br/><br/><label>LCCN: </label>89-64281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising layout and typography