Which ad pulled best? 
edited by Philip Ward Burton 
 - 4th ed 
 - Chicago, Ill.  Crain Books  1981 
 - 136p. ill. 28cm 
<br/><br/><label>ISBN: </label>0872510603 
<br/><br/><label>LCCN: </label>73-89740 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising layout and typography