Jones, John Philip <br/><br/>
When ads work :  new proof that advertising triggers sales 
John Philip Jones 
 - New York :  Lexington Books,  1995 
 - 240 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0029166624 (hbk.) :  RM80.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies<br/>Sales promotion--Case studies