TY  - BOOK
AU  - Jones,John Philip
TI  - What's in a name?: advertising and the concept of brands 
SN  - 0669111422
PY  - 1986///
CY  - Lexington, Massachusetts
PB  - Lexington Books
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -