Jones, John Philip <br/><br/>
What's in a name? :  advertising and the concept of brands / 
John Philip Jones 
 - Lexington, Massachusetts :  Lexington Books,  1986 
 - 292 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0669111422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Brand name products