TY  - BOOK
AU  - Alsop,Ronald
AU  - Abrams,Bill
TI  - The Wall street journal on marketing
SN  - 0451626915
PY  - 1989///
CY  - New York
PB  - Mentor Book
KW  - Marketing
N1  - First published by Dow Jones & Company, 1986; p. 296-302
ER  -