Alsop, Ronald. <br/><br/>
The Wall street journal on marketing / 
Ronald Alsop, Bill Abrams. 
 - New York :  Mentor Book,  1989. 
 - 302 p. : ill. ; 18 cm. 
<br/><br/> First published by Dow Jones & Company, 1986 
<br/><br/>p. 296-302. 
<br/><br/><label>ISBN: </label>0451626915 
<br/><br/><label>LCCN: </label>88-62411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing