TY  - BOOK
AU  - Broom,Glen M.
AU  - Dozier,David M.
TI  - Using research in public relations: applications to program management
SN  - 0139391665
PY  - 1990///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  -  Public relations
KW  - Research
KW  - Methodology
KW  -  Market surveys
ER  -