TY  - BOOK
AU  - McCombs,Maxwell E.
AU  - Becker,Lee B.,1948-
TI  - Using mass communication theory
SN  - 0139397027 (pbk.)
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Journalism
KW  - Communication
N1  - Includes index; Bibliography: p. 135-143
ER  -