McCombs, Maxwell E. <br/><br/>
Using mass communication theory / 
Maxwell E. McCombs, Lee B. Becker. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1979. 
 - x, 148 p. :  ill. ;  23 cm. 
 - Prentice-Hall perspectives in mass communication. .
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 135-143. 
<br/><br/><label>ISBN: </label>0139397027 (pbk.)  5.95 0139397108  9.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Journalism.<br/>Communication.