TY  - BOOK
AU  - Windahl,Swen,1942-
AU  - Signitzer,Benno
AU  - Olson,Jean T.
TI  - Using communication theory: an introduction planned communication
SN  - 0803984308
PY  - 1992///
CY  - London
PB  - Sage Publications
KW  - Communication planning
KW  - Mass media
KW  - Planning
N1  - Includes bibliographical references (p. 223-242) and index
ER  -