Windahl, Swen, 1942- Using communication theory an introduction planned communication Sven Windahl and Benno H. Signitzer, with Jean T. Olson - London Sage Publications 1992 - 248 p. : ill. ; 25 cm. Includes bibliographical references (p. 223-242) and index. ISBN: 0803984308 LCCN: 91-050651 Subjects--Topical Terms: Communication planningMass media--Planning