Windahl, Swen, 1942-

Using communication theory an introduction planned communication Sven Windahl and Benno H. Signitzer, with Jean T. Olson - London Sage Publications 1992 - 248 p. : ill. ; 25 cm.

Includes bibliographical references (p. 223-242) and index.

0803984308

91-050651


Communication planning
Mass media--Planning