TY  - BOOK
AU  - Ghazali Jaffar
TI  - The use of computers in marketing ( microform)
PY  - 1988///
CY  - Bangi
PB  - Universiti Kebangsaan Malaysia
KW  - Marketing
KW  - Data processing
KW  - Sales CTRL (Computer system)
N1  - Also available in print form; Thesis (Master of Commerce) - University of Strathclyde, Glasgow, U.K., 1988; p. 132-141
ER  -