TY  - BOOK
AU  - Ghazali Jaffar,
TI  - The use of computers in marketing
PY  - 1988///
CY  - Glasgow
PB  - University of Strathclyde
KW  - Marketing
KW  - Data processing
KW  - Sales CTRL (Computer system)
N1  - Thesis (Master of Commerce) - University of Strathclyde, Glasgow, U.K., 1988; pages. 132-141
ER  -