TY  - ADVS
AU  - Hammer,Michael
TI  - Understanding reengineering
PY  - 1994///
CY  - Cambridge, Mass.
PB  - Hammer Videos
KW  - Organizational change
KW  - Management
KW  - Reengineering (Management)
N1  - The video talks about reenginering which is not automation, cutting fat, downsizing, fixing, or making marginal changes to existing operations. On contrary, reengineering is starting over, daring to be bold and radical, and being as innovative in our products and technologies
ER  -