Understanding reengineering - Hammer, Michael, 1948- (Cambridge, Mass. : Hammer Videos, 1994)
The video talks about reenginering which is not automation, cutting fat, downsizing, fixing, or making marginal changes to existing operations. On contrary, reengineering is starting over, daring to be bold and radical, and being as innovative in our products and technologies
Keywords: Organizational change -- Management; Reengineering (Management)