TY  - BOOK
AU  - Ross,Raymond Samuel,1925-
TI  - Understanding persuasion
SN  - 0135011310
PY  - 1994///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Persuasion (Rhetoric)
KW  - Persuasion (Psychology)
ER  -