TY  - BOOK
AU  - Davies,Gary
TI  - Trade marketing strategy
SN  - 1853962139
PY  - 1993///
CY  - London
PB  - Paul Chapman Pub.
KW  - Industrial marketing
KW  - United Kingdom
KW  - Management
KW  - Case studies
KW  - Advertising
KW  - Retail trade
KW  - Case Studies
ER  -