Tourism marketing and management handbook / 
editors Stephen F. Witt, Luiz Moutinho. 
 - 2nd ed. 
 - New York :  Prentice-Hall,  1994. 
 - 617 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>0139233849 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourist trade--Marketing.<br/>Tourist trade--Management.