TY  - BOOK
AU  - Yip,George S.
TI  - Total global strategy: managing for worldwide competitive advantage
SN  - 0133576582
PY  - 1992///
CY  - Englewood Cliffs, N. J:.
PB  - Prentice Hall
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
ER  -